Final Post

1. What is the most significant thing that you've learned about digital publishing?

I have learned quite a bit in this class. I had never really considered digital publishing to be a subject that had much weight to it before I began this class, but have completely changed my opinion. I now know how important digital publishing is and will become as our media landscape changes. We must look at our audience like never before as their online habits and needs may differ quite significantly from their offline counterparts. The Internet has given the public the opportunity to connect with people all across the globe, bringing our globalized world ever closer. As I move into a career in advertising where my job will be to connect with consumers both online and offline, Bolter and Grusin's virtual and networked self provide the theory I will need to make strategic informed media decisions.

2. What are the strengths of your project?

Once again, questions regarding my project have to be approached a little differently. My project outlines the elements of a viral campaign from start to finish. The strength in my project is from showing the numerous ways that the Internet can be used to connect with the public. It provides a good case study for effective online digital campaigns.

3. What will you do with your new knowlege?

Like I mentioned above, this knowledge I have gained from this class will be extremely useful as I begin a career in advertising, especially as an entry level media planner. There is will be my job to chose the media that will be most successful and efficient in connecting with consumers. Knowing what motivates the public online will allow me to better select the media that should be used in an online campaign.