Main Argument

My target audience: people from all different cultural, ethnic, racial, and religious backgrounds who consider themselves "smart phone users" & who wear clothing (...you never know).

A 2008 article written in Information Week titled "Smartphone users want to have more fun" stated that smartphone applications that kill time are more often downloaded by users than productivity applications. On March 27, 2009, ABC News' Ned Potter reported on the "Top 7 Smart Phone Applications to Make Your Life Easier," listing them as follows:

1. Booty Cellar - the application that lets you receive tips on getting pregnant in "fun, digestible text messages"

2. Scan Life - this application lets you scan just about anything with your phone and it will immediately look up user reviews, sale prices, sale locations, or just about anything else you want to know about a particular thing or product.

3. Financer  - it is an application that acts as a portable electronic ledger and instantly lets you export your transactions.

4. i-Fitness - suggests work-out routines to keep you in shape

5. ReQall - uses speech-recognition and GPS-tracking to record notes and to-do items and send you a reminder as you get closer to a location where you need to go. ex- pick up dry cleaning -> as you approach your dry cleaners, your phone would remind you to stop there. 

6. Fast Food Calorie Counter

7. i-Breath - application that lets you check your breath's alcohol level before getting in the car and driving over the legal limit

After seeing all of these application that were rated as the "top" ones, my main argument for this project became even clearer to me, and I have broken it down into the following points:

- people are in a hurry and life is hectic, so why not have an application that can take the stress out of dressing each morning and therefore allow them extra time to spend doing something else.

- Smart Phones are extremely popular world-wide. People from all different background use them everyday. By making an application that is useful for people everywhere and from every background, I am able to tap into this huge market of phone applications and potentially have a great selling product that is useful to everyone. 

- Through this application, people can think outside the box! People tend to wear the same combination of clothing over and over again. With this, they will be able to see a wide range of different clothing combinations, allowing them to think of the clothes in their closet as exciting again and full of endless possibilities (this is also a good thing in a time of economic crisis, when people don't have as much money to spend on new clothing).